Climate Change
Environment x Policy • #MakePollutersPay
Greenpeace conducts an ongoing campaign to address climate change and will direct action toward the broader Make Polluters Pay coalition. This campaign demands a regular content schedule. To that end, the organization regularly releases research and reports to inform the push for bold, fact-based solutions. For example, the GPUSA Research Team used EPA tools and data to prove that continued growth of the liquefied natural gas (LNG) industry poses a major pollution risk. In my capacity as the Digital Content Specialist, I aligned the digital outputs (web, SMS, email, and social) and produced the content deliverables (video + infographic carousel). We repeat this process regularly for reports, in addition to responsive content within the broader climate space.
Political Justice
Justice x Policy • #TimeToResist
Greenpeace believes that a healthy democracy represents the interests of the people, like a safe climate and a healthy environment. The organization rallies supporters to resist billionaire and corporate overreach and their attacks on our human and constitutional rights. We developed a hand-raiser to direct people to take the pledge to resist. We produced dozens of pieces of content for distribution across all platforms (including two videos that broke 1 million views).
Brand Launch
Environment x Media
I was the social lead for the launch of the climate media brand The Cool Down. I coordinated with our web and newsletter teams to launch the brand across all platforms with aligned and impactful content. We used insights from the Yale Program on Climate Communication to meet our audience where they were and translate complex climate topics in relatable and straightforward way.
Episode Releases
Environment x Science
Field Sight is a grant-funded digital docu-series that shares the expertise of WCS field staff and explores the conservation work they do all over the world. Each episode is paired with its own webpage and is the subject of marketing efforts and internal communications. For each episode, as the digital lead, I produce all the assets required and distribute the content.